Use of New and Emerging Tobacco Products in Young Adults


Use of alternative, non-cigarette forms of tobacco is gaining in popularity among young adults. All forms of tobacco use have some harm associated with them, but we need to know more about the phenomenon of noncigarette use, its contexts and associated factors, as well as effective messages and message delivery systems to develop effective interventions to reduce use. Results of this work will provide needed data to inform policy and interventions associated with noncigarette tobacco use. This supplemental study builds on and extends our program project, “Social-Emotional Contexts of Adolescent and Young Adult Smoking Patterns,” to examine, in-depth, the phenomenon of non-cigarette tobacco use among young adults.

Our research addresses the FDA research priorities of understanding the diversity of tobacco products and understanding communications about tobacco products, with a focus on nontraditional communication venues. Using ecological momentary assessment (EMA) methods, we address these research questions:

  • What are the tobacco use behaviors of individuals using new and emerging tobacco products, including the multiple tobacco use behaviors?
  • What are the cognitive and affective factors associated with the use of new and emerging tobacco products?

We will also address communication questions:

  • What is the impact of image type on messages and communications about tobacco products among young adult non-cigarette users?
  • How does smartphone application use affect tobacco use and attitudes?

This research is part of a larger program project:

Social-Emotional Contexts of Adolescent and Young Adult Smoking Patterns
Principal investigator
Start date
End date
Total award
About this grant

This is an administrative supplement to a program project, Social-Emotional Contexts of Adolescent and Young Adult Smoking Patterns (P01CA98262), for research relevant to the Family Smoking Prevention and Tobacco Control Act.