Study of Social Media Activity on California's Proposition 29


The Health Media Collaboratory, under the direction of Dr. Emery, has been collecting text data from social media sources (Twitter, Facebook, Tumblr, WordPress, and other social networking and blog platforms) since December 2011 using customized cloud-based analytic software. In August 2012 the HMC obtained access to a retrospective archive of data from the microblog platform Twitter via the GNIP Power Track firehose. Using these resources, the Collaboratory will access, manage, and analyze data from social media messages, posts, etc. related to California Proposition 29 sent or posted January through June 2012.

Principal investigator
Funding Agency

State of California through the University of California at San Diego

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About this grant

This is a subcontract of a State of California Tobacco-Related Disease Research Program (TRDRP) grant to Dr. John Pierce of the University of California at San Diego.