IPRC Supplement: Message Testing Related to the Introduction and Marketing of New Smokeless Tobacco Products


The primary objective of this research is to test a range of messages, developed by the CDC’s Office on Smoking and Health (OSH) Health Communication Branch (HCB), about smokeless tobacco products. The messages developed by OSH are intended for a variety of audiences, including smokers, policy makers and the media; therefore, our research involves each of the target audiences. We are conducting a series of focus groups and key informant to assess participant knowledge, attitudes, emotional response, information needs, current and or behavioral intentions to engage smokeless tobacco products. This research informs the process of final message development and dissemination for the Office of Smoking and Health, Health Communications Branch.

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This grant is a supplemental project of the Illinois Prevention Research Center, whose principal investigator is Robin Mermelstein, PhD.