An Integrated Approach to Increasing Farmers Market Use among Lower Income African American Families


Low healthy food access disproportionately affects low-income and minority communities. Direct farm-to-consumer retail outlets such as farmers markets have been proposed as a strategy to improved health food access, nutrition and health in low-income communities. Despite the development of USDA-sponsored food assistance programs that incentivize use of farmers markets by low-income families, studies have observed lower rates of usage among low-income African Americans. Additionally, these studies have found that lack of awareness is a major barrier to farmers market usage.

This integrated project combines research and extension to develop behavioral and environmental strategies to increase farmers market use among lower-income African American families by accomplishing these aims:

  1. Assess awareness, attitudes and perceptions of farmers market use among low-income African American families.
  2. Identify potential barriers in market nutrition environment by auditing local farmers markets in African American communities.
  3. Work alongside community stakeholders to test the feasibility and acceptability of a culturally tailored nutrition education program designed to increase usage of farmers markets among low-income African American families.

This integrated project addresses the AFRI Childhood Obesity Prevention Challenge Area by aiming to positively influence the diet-related behaviors of low-income African American families.

Funding Agency

National Institute of Food and Agriculture of the U.S. Department of Agriculture (Award No. 2016-67012-24705)


Principal investigator
Chelsea R. Singleton, PhD

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About this grant

This is a USDA Agriculture and Food Research Initiative (AFRI) Post-Doctoral Research Fellowship Grant. Dr. Singleton will be mentored in this research by Angela Odoms-Young, PhD, and Jennifer McCaffrey, PhD, RD.