Sherry L. Emery, MBA, PhD

Senior Fellow of Public Health, NORC

Dr. Sherry L. Emery is a senior fellow of public health at the independent research organization NORC at the University of Chicago.

Before joining NORC with her team in July 2016, Dr. Emery was a senior research scientist at the Institute for Health Research and Policy (IHRP), where she established and directed the Health Media Collaboratory in 2011. She was an IHRP Fellow and a research associate professor in the UIC Department of Economics.

Dr. Emery's interdisciplinary research applies the approaches of health communication, economics, and public policy to understand how both traditional and new media influence health behavior. For over a decade, she focused primarily on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults. Since 2010, her research scope has expanded to include examinations of the impact of anti-drug and anti-obesity media campaigns, as well how pharmaceutical advertising affects health care utilization.

Dr. Emery serves or has served as the principal investigator on research studies funded by the National Cancer Institute; National Heart, Lung, and Blood Institute; the Centers for Disease Control and Prevention; the Robert Wood Johnson Foundation; the State of California; and the American Legacy Foundation, now known as the Truth Initiative. In addition to her media studies, Dr. Emery has also analyzed the impact of cigarette prices, clean indoor air laws, community-based youth smoking cessation programs, and anti-smoking media campaigns.

Recent and Noteworthy Publications

See a more detailed list of articles published by Dr. Emery on this prepared PubMed list.

Trinidad DR, Blanco L, Emery SL, Fagan P, White MM, Reed MB. Associations Between cigarette print advertising and smoking initiation among African Americans. J Racial Ethn Health Disparities. 2016 Jun 23. [See abstract.]

Kostygina G, Huang J, Emery S. TrendBlendz: how Splitarillos use marijuana flavours to promote cigarillo use. Tob Control. [See abstract.]

Jo CL, Kornfield R, Kim Y, Emery S, Ribisl KM. Price-related promotions for tobacco products on Twitter. Tob Control. 2016 Jul;25(4):476-479. [See abstract.]

Emory K, Kim Y, Buchting F, Vera L, Huang J, Emery SL. Intragroup variance in lesbian, gay, and bisexual tobacco use behaviors: evidence that subgroups matter, notably bisexual women. Nicotine Tob Res. 2016 Jun;18(6):1494-501. [See abstract.]

Kim Y, Kornfield R, Shi Y, Vera L, Daubresse M, Alexander GC, Emery S. Effects of televised direct-to-consumer advertising for varenicline on prescription dispensing in the united states, 2006-2009. Nicotine Tob Res. 2016 May;18(5):1180-7. [See abstract.]

Cabrera-Nguyen EP, Cavazos-Rehg P, Krauss M, Kim Y, Emery S. Awareness and use of dissolvable tobacco products in the United States. Nicotine Tob Res. 2016 May;18(5):857-63. [See abstract.]

Huang J, Kornfield R, Emery SL. 100 Million views of electronic cigarette YouTube videos and counting: quantification, content evaluation, and engagement levels of videos. J Med Internet Res. 2016 Mar 18;18(3):e67. [See abstract.]

Huang J, Kim Y, Vera L, Emery SL. Electronic cigarettes among priority populations: role of smoking cessation and tobacco control policies. Am J Prev Med. 2016 Feb;50(2):199-209. [See abstract.]

Kim Y, Huang J, Emery S. Garbage in, garbage out: data collection, quality assessment and reporting standards for social media data use in health research, infodemiology and digital disease detection. J Med Internet Res. 2016 Feb 26;18(2):e41. doi: 10.2196/jmir.4738. [See abstract.]

Cavazos PA, Krauss MJ, Kim Y, Emery S. Risk factors associated with hookah use. Nicotine Tob Res. 2015;17(12):1482-1490. [See abstract.]

Rose SW, Emery SL, Ennett S, McNaughton Reyes HL, Scott JC, Ribisl KM. Public support for Family Smoking Prevention and Tobacco Control Act point-of-sale provisions: results of a national study. Am J Public Health. 2015 Oct;105(10):e60-7. [See abstract.]

Rose SW, Emery SL, Ennett S, Reyes HL, Scott JC, Ribisl KM. Retailer opinions about and compliance with family smoking prevention and tobacco control act point of sale provisions: a survey of tobacco retailers. BMC Public Health. 2015;15(1):884. doi: 10.1186/s12889-015-2231-2. [See abstract.]

Daubresse M, Hutfless S, Kim Y, Kornfield R, Qato DM, Huang J, Miller K, Emery SL, Alexander GC. Effect of direct-to-consumer advertising on asthma medication sales and healthcare utilization. Am J Respir Crit Care Med. 2015 Jul;192(1):40-6. [See abstract.]

Kornfield R, Alexander GC, Qato DM, Kim Y, Hirsch JD, Emery SL. Trends in exposure to televised prescription drug advertising, 2003-2011. Am J Prev Med. 2015 May;48(5):575-9. [See abstract.]

Pepper JK, Emery SL, Ribisl KM, Rini CM, Brewer NT. How risky is it to use e-cigarettes? Smokers' beliefs about their health risks from using novel and traditional tobacco products. J Behav Med. 2015 Apr;38(2):318-26. [See abstract.]

Kornfield R, Huang J, Vera L, Emery SL. Rapidly increasing promotional expenditures for e-cigarettes. Tob Control. 2015 Mar;24(2):110-1. [See abstract.]

Kornfield R, Smith KC, Szczypka G, Vera L, Emery S. Earned media and public engagement with CDC's "tips from former smokers" campaign: an analysis of online news and blog coverage. J Med Internet Res. 2015 Jan 20;17(1):e12. [See abstract.]

Pepper JK, Emery SL, Ribisl KM, Brewer NT. How U.S. adults find out about electronic cigarettes: implications for public health messages. Nicotine Tob Res. 2014 Aug;16(8):1140-1144. [See abstract.]

Kornfield R, Szczypka G, Powell LM, Emery SL. Televised obesity-prevention advertising across US media markets: exposure and content, 2010-2011. Public Health Nutr. 2014 Jul 30:1-11. [See abstract.]

Emery SL, Vera L, Huang J, Szczypka G. Wanna know about vaping? Patterns of message exposure, seeking and sharing information about e-cigarettes across media platforms. Tob Control. 2014;23:iii17–iii25. [See abstract.]

Huang J, Kornfield R, Szczypka G, Emery SL. A cross-sectional examination of marketing of electronic cigarettes on Twitter. Tob Control. 2014;23:iii26–iii30. [See abstract.]

Pepper JK, Emery SL, Ribisl KM, Southwell BG, Brewer NT. Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues. Tob Control. 2014;23:iii31–iii36. [See abstract.]

Emery SL, Szczypka G, Abril EP, Kim Y, Vera L. Are you scared yet? Evaluating fear appeal messages in tweets about the Tips campaign. J Commun. 2014;64:278–295. [See abstract.]

Emery S, Aly EH, Vera L, Alexander RL Jr. Tobacco control in a changing media landscape: how tobacco control programs use the Internet. Am J Prev Med. 2014 Mar;46(3):293-6. [See abstract.]

Kim HS, Lee S, Cappella JN, Vera L, Emery S. Content characteristics driving the diffusion of antismoking messages: implications for cancer prevention in the emerging public communication environment. J Natl Cancer Inst Monogr. 2013;2013(47):182-187. [See abstract.]

Ayers JW, Althouse BM, Ribisl KM, Emery S. Digital detection for tobacco control: online reactions to the United States' 2009 cigarette excise tax increase. Nicotine Tob Res. 2014 May;16(5):576-83. [See abstract.]

Kim Y, Choi YK, Emery S. Logistic regression with multiple random effects: a simulation study of estimation methods and statistical packages. Am Stat. 2013 Aug 1;67(3). [See abstract.]

Terry-McElrath YM, Emery S, Wakefield MA, O'Malley PM, Szczypka G, Johnston LD. Effects of tobacco-related media campaigns on smoking among 20-30-year-old adults: longitudinal data from the USA. Tob Control. 2013 Jan;22(1):38-45. [See abstract.]

Huang J, Zheng R, Emery S. Assessing the impact of the national smoking ban in indoor public places in China: evidence from quit smoking related online searches. PLoS ONE. 2013;8(6):e65577. [See abstract.]

Emery S, Kim Y, Choi YK, Szczypka G, Wakefield M, Chaloupka FJ. The effects of smoking-related television advertising on smoking and intentions to quit among adults in the United States: 1999–2007. Am J Public Health. 2012 Apr;102(4):751-7. [See abstract.]

Curry SJ, Mermelstein RJ, Emery SL, Sporer AK, Berbaum ML, Campbell RT, Flay B, Warnecke RB. A national evaluation of community-based youth cessation programs: end of program and twelve-month outcomes. Am J Community Psychol. 2013 Mar;51(1-2):15-29. [See abstract.]

Pierce JP, White VM, Emery SL. What public health strategies are needed to reduce smoking initiation? Tob Control. 2012 Mar;21(2):258-64. [See abstract.]

Houser-Marko L, Curry SJ, Mermelstein RJ, Emery S, Pugach O. A comparison of mandated versus volunteer adolescent participants in youth tobacco cessation programs. Addict Behav. 2011 Sep;36(9):937-40. [See abstract.]

Trinidad DR, Pérez-Stable EJ, White MM, Emery SL, Messer K. A Nationwide Analysis of US Racial/Ethnic Disparities in Smoking Behaviors, Smoking Cessation, and Cessation-Related Factors. Am J Public Health. 2011 Apr;101(4):699-706. [See abstract.]

Tworek C, Yamaguchi R, Kloska DD, Emery S, Barker DC, Giovino GA, O'Malley PM, Chaloupka FJ. State-level tobacco control policies and youth smoking cessation measures. Health Policy. 2010 Oct;97(2-3):136-44. [See abstract.]

Houser-Marko L, Sporer A, Emery SL, Hund L, Lee J, Curry SJ. Use of program evaluation in community youth tobacco cessation programs. Am J Health Behav. 2010 Mar-Apr;34(2):177-85. [See abstract.]

Emery S, Lee J, Curry SJ, Johnson T, Sporer AK, Mermelstein R, Flay B, Warnecke R. Finding needles in a haystack: a methodology for identifying and sampling community-based youth smoking cessation programs. Eval Rev. 2010 Feb;34(1):35-51. [See abstract.]

Sterling K, Curry S, Sporer A, Emery S, Mermelstein R. Implementation fidelity of packaged teen smoking cessation treatments delivered in community-based settings. Health Educ Res. 2009 Dec;24(6):941-8. [See abstract.]

Trinidad DR, Pérez-Stable EJ, Emery SL, White MM, Grana RA, Messer KS. Intermittent and light daily smoking across racial/ethnic groups in the United States. Nicotine Tob Res. 2009;11(2):203-210. [See abstract.]

Szczypka G, Wakefield MA, Emery S, Terry-McElrath YM, Flay BR, Chaloupka FJ. Working to make an image: an analysis of three Philip Morris corporate image media campaigns. Tob Control. 2007 Oct;16(5):344-50. [See abstract.]

Curry SJ, Sporer AK, Pugach O, Campbell RT, Emery S. Use of tobacco cessation treatments among young adult smokers: 2005 National Health Interview Survey. Am J Public Health. 2007 Aug;97(8):1464-9. [See abstract.]

Curry SJ, Emery S, Sporer AK, Mermelstein R, Flay B, Berbaum M, Warnecke RB, Johnson T, Mowery P, Parsons J, Harmon L, Hund L, Wells H.  A national survey of youth tobacco cessation programs. Am J Public Health. 2007;97(1):171-177. [See abstract.]

Terry-McElrath Y, Wakefield M, Emery S, Saffer H, Szczypka G, O’Malley PM, Johnston L, Chaloupka FJ, Flay BR. State anti-tobacco advertising and smoking outcomes by gender and race/ethnicity. Ethn Health. 2007;12(4):339-362. [See abstract.]

Emery SL, Szczypka G, Powell LM, Chaloupka FJ. Public health obesity-related TV advertising lessons learned from tobacco. Am J Prev Med. 2007;33(suppl 1):S257-S263. [See abstract.]

Wakefield MA, Terry-McElrath Y, Emery S, Saffer H, Chaloupka FJ, Szczypka G,  Flay B, O’Malley P, Johnston L. Impact of televised tobacco industry smoking prevention advertising on youth smoking-related beliefs, intentions and behavior. Am J Public Health. 2006;96(12):2154-2160. [See abstract.]

Emery S, Wakefield M, Terry-McElrath Y, Saffer H, Szczypka G, O’Malley PM, Johnston LD, Chaloupka FJ, Flay B.  Televised anti-tobacco advertising and youth smoking beliefs and behavior: A national study, 1999-2000. Arch Pediatr Adolesc Med. 2005;159(7):639-645. [See abstract.]

Wakefield M, Szczypka G, Terry-McElrath Y, Emery S, Flay B, Chaloupka F, Saffer H.  Mixed messages on tobacco: Comparative exposure to public health, tobacco company- and pharmaceutical company-sponsored tobacco-related television campaigns in the United States, 1999-2003. Addiction. 2005;100(12):1875-1883. [See abstract.]